GoPro HERO 3 thinner, lighter, more powerful

“This not so little camera company has built one of the most empowering, enabling, passionate brands in the world.” – GoPro CEO Nick Woodman. Today, Nick Woodman announces the GoPro HERO3: 30% smaller, 25% lighter and 2x more powerful than previous models. This time around, the Hero3 has three models: the Black Edition, priced at $399, the Silver Edition at $299, and the White Edition, available for $199. All which features a 1080p video, however, the Black Edition steps it up a notch by allowing you to record up to 4K video, packed with a 12-megapixel sensor to capture stills, and comes packaged with a waterproof remote.

HERO3 video premier & HERO3 pre-order going live on at 12:01 AM PST TONIGHT, October 17.

GoPro still lives up to its brand… Below features a video of Tom Wallisch, a professional skier that uses the GoPro Hero2

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